Weird Japan: Unusual trends that only exist in Japan

Excessive cuteness

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Cute thing are lovely. Who can resist pictures of adorable puppies or kittens? No one loves cuteness like the Japanese, though. Over there, they have built an entire culture around all things cute.

Kawaii culture is all about celebrating everything that is small and lovable. You’re probably already familiar with some of the aspects of kawaii culture — think of Hello Kitty or Pikachu. If you think toilet paper with cute faces on it, road signs covered in cartoons, or a toaster that makes bear-shaped toast sounds like fun, you might just be a fan.


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